As founder and creative director of AYMSK, he oversees the complete creative output of the label, with garment construction, technical development, brand identity, campaign concepts, photography direction and digital output developed in-house. His approach considers the product and its visual communication as part of the same system, building a consistent design language across physical and digital touchpoints.
His product practice extends across jersey, cut-and-sew and outerwear, with a focus on disrupted, off-balance construction and garments built to carry visible evidence of their making. This thinking extends beyond the body into spatial and furniture design, including a hand-constructed sofa and lounge chair developed as studies of garment architecture, applying upholstery and sewing techniques to challenge the line between clothing and object.
Across art direction and image-making, he develops visual concepts from research through to execution, working across photography, styling, set direction, typography, graphic design and image selection to establish distinct visual languages across campaigns, social and digital platforms.
His wider visual practice includes work for music projects with millions of global streams, UK chart placements and coverage from GRM Daily and Complex, delivering artwork, visual identities and campaign assets for independent artists and major labels including Warner Music Group, Ultra Records and Payday Records.
He is available for creative direction, art direction, product development, design and consulting projects.
Email, Instagram ↗
Education
Self-Taught
Fashion Design & Product Development
2019-Present
BA Forensic Accounting
Second Class Honours, 1st Division
2017-2020
Experience
Founder, Product Developer & Creative Director
AYMSK, Independent Menswear Label
2023-Present
Tailoring & Garment Construction
Bells Tailors
2026
Art Director & Designer
MAK Studios
2022-Present
Visual Designer & Music Creative
Independent / Freelance
2020-Present
Referrals
Available upon request.
Skills
Product Development
Production Planning & Scheduling
Technical Specifications (Tech Packs)
Garment Construction & Sample Development
Quality Control
CAD & Technical Illustration
Creative Direction
Branding & Packaging
Print & Embroidery Production
Studio Photography, Lighting & Post
Adobe Illustrator, Photoshop, InDesign, Lightroom
Releases
(upcoming) Study 07 - Aymsmetric Split Puffer Jacket
Cut-and-Sew, Pattern Development, Bespoke Silhouette, Trims & Finishings
2026
(upcoming) Study 06 - Aymsmetric Technical Windbreaker
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026
Study 05 - Aymsmetric Shorts
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026
Study 04 - Sample Sofa
Construction, Cut-and-Sew, Seam Taping, Embroidery
2026
Study 03 - Graphic Tees
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026
Study 02 - Lounge Chair in Weathered Slate
Cut-and-Sew, Embroidery and Construction
2026
Study 01 - ‘Off-form’ Ash Blue Tracksuit
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2025
Study 00 - Mixed Media Coffee Table
Construction, Woodworking, Polishing, Sanding and Bonding
2025
Press
Ozzcash - Daily Duppy
Cover Artwork & Logo Design, 2026 - Premiered via GRM Daily
Lil Macks - Oslo
Cover Artwork, 2022 - UK Top 75 Single (Peak No. 66)
RetcH & V Don ft. Dave East - Devil on My Back
Cover Artwork, 2021 - Premiered via Complex, Payday Records