Information Ayman is a product developer, fashion designer and creative consultant, working across art, creative direction and branding.

He is the founder and creative director of AYMSK, an independent menswear label established in 2023 and developed entirely from concept to finished product; garment construction, technical specification, brand identity and campaign direction handled in-house.

His practice extends across jersey, cut-and-sew and outerwear, with a focus on disrupted, off-balance construction; garments built to carry visible evidence of their making. This thinking extends beyond the body into spatial and furniture design, including a hand-constructed sofa and lounge chair built as a study of garment architecture, applying upholstery and sewing techniques to challenge the line between clothing and object.

As a visual creative, he has contributed to music projects with millions of global streams, UK chart placements, and coverage from GRM Daily and Complex, delivering artwork and campaign assets for independent artists and major labels including Warner Music Group, Ultra Records and Payday Records.

He is available for consulting, design and development projects.


Education

Self-Taught
Fashion Design & Product Development
2019-Present

BA Forensic Accounting
Second Class Honours, 1st Division
2017-2020


Employment

Founder & Creative Director
AYMSK, Independent Menswear Label
2023-Present

Tailoring & Garment Construction

Bells Tailors
2026

Art Director & Designer
MAK Studios
2022-Present

Visual Designer & Music Creative
Independent / Freelance
2020-Present

Referrals

Available upon request. 

Skills

Creative Direction
Graphic Design
CAD Illustrations & Technical Specifications
Garment Construction & Sample Development
Proportion, Silhouette & Quality Control
Studio Photography, Lighting & Post
Print & Embroidery Production
Branding Assets & Packaging
Production Scheduling
Illustrator, Photoshop, InDesign, Lightroom



Releases

(upcoming) Study 07 - Aymsmetric Split Puffer Jacket
Cut-and-Sew, Pattern Development, Bespoke Silhouette, Trims & Finishings
2026

(upcoming)
Study 06 - Aymsmetric Technical Windbreaker
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026

Study 05 - Aymsmetric Shorts
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026

Study 04 - Sample Sofa
Construction, Cut-and-Sew, Seam Taping, Embroidery
2026

Study 03 - Graphic Tees
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026

Study 02 - Lounge Chair in Weathered Slate
Cut-and-Sew, Embroidery and Construction
2026

Study 01 - ‘Off-form’ Ash Blue Tracksuit
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2025

Study 00 - Mixed Media Coffee Table
Construction, Woodworking, Polishing, Sanding and Bonding
2025


Press

Ozzcash - Daily Duppy
Cover Artwork & Logo Design, 2026 - Premiered via GRM Daily

Lil Macks - Oslo
Cover Artwork, 2022 - UK Top 75 Single (Peak No. 66)

RetcH & V Don ft. Dave East - Devil on My Back
Cover Artwork, 2021 - Premiered via Complex, Payday Records

Ayman Karim Darbouche© 2026 Ayman Karim Darbouche. AYMSK™. All rights reserved.
Email, Instagram, LinkedIn
(upcoming) Study 06 - AYMSMETRIC TECHNICAL WINDBREAKER JACKET
22 September 2026
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www.aymsk.co.uk
Photographed & Edited by: Ayman Karim Darbouche
Designed by: Ayman Darbouche
All rights reserved.

Asymmetric technical windbreaker developed end to end. Pattern, construction and finishing. The shell is built on a split colourblock system, black against stone, drafted so the panel break runs off-balance across the body rather than splitting it evenly. Blue taped seams arc across the chest and crown, used as both a sealing detail and the garment's surface graphic.

Developed the full panel layout and seam geometry, mapping the colourblock split and the taped lines so they read as one continuous run across hood, body and sleeve. Specified the waterproof taped zips throughout, front double zip, chest and hand pockets, the drawcord hood and hem, and the bonded seam finish. Resolved the taping so the contrast lines hold clean where panels meet and curve, which on a shell this technical is the difference between a sample and a production-ready garment.

Part of an ongoing outerwear study in legible construction: the method of making kept visible on the outside of the garment rather than concealed within.
Top © 2026 Ayman Karim Darbouche. AYMSK™. All rights reserved.