Through AYMSK, he designs jersey, cut-and-sew and outerwear through sketches, digital mock-ups and tech packs, defining silhouette, panel placement, materials and finishing. His interest in unconventional construction also extends into furniture, including a hand-constructed sofa and lounge chair exploring the relationship between clothing and objects.
Across art direction, he develops concepts from research to execution, bringing together photography, styling, set direction, typography and image selection for editorial, e-commerce, campaigns and social platforms.
His wider practice includes artwork, visual identities and campaign assets for independent artists and labels including Warner Music Group, Ultra Records and Payday Records. Projects he has contributed to have achieved millions of global streams, UK chart placements and coverage from GRM Daily and Complex.
He is available for design, product development, art direction and imagery roles, alongside freelance commissions and creative consultancy.
Email, Instagram ↗
Education
Self-Taught
Fashion Design & Product Development
2019-Present
BA Forensic Accounting
Second Class Honours, 1st Division
2017-2020
Experience
Founder, Product Developer & Creative Director
AYMSK, Independent Menswear Label
2023-Present
Tailoring & Garment Construction
Bells Tailors
2026
Art Director & Designer
MAK Studios
2022-Present
Visual Designer & Music Creative
Independent / Freelance
2020-Present
Referrals
Available upon request.
Skills
Menswear Design & Product Development
Sketching & Digital Mock-ups
Technical Drawing & Tech Packs
Material, Colour & Trim Specification
Art Direction & Campaign Concepts
Editorial & E-commerce Imagery
Studio Photography & Lighting
Image Selection & Retouching
Graphic Design, Branding & Packaging
Adobe Illustrator, Photoshop, InDesign & Lightroom
Projects
(ongoing) Study 07 - AYMSK Visual & Social Direction
Creative & art direction for AYMSK’s digital and social output.
2026
Study 05 - Aymsmetric Shorts
Menswear design and product development, from initial sketches and technical specifications to campaign photography and visual direction.
2026
Study 02 - Lounge Chair in Weathered Slate
Furniture and textile design, reworking an existing lounge chair through custom upholstery, garment detailing and AYMSK embroidery.
2026
(upcoming) Study 06 - Aymsmetric Technical Windbreaker
Menswear design and product development for an asymmetric technical windbreaker, from concept sketches to material specification and functional detailing.
2026
Client Work - Carhartt x Lord Apex for Merch Design
Creative direction and apparel graphic design for a sold-out Carhartt WIP × Lord Apex capsule, spanning visual identity, print, embroidery and production-ready artwork.
2022
Study 00 - Mixed Media Coffee Table
Furniture design and fabrication of a mixed-media coffee table, from material research and sourcing to hand finishing and assembly.
2025
Client Work - Jamilah Barry for Vinyl & Merch Design plus Apparel Production.
Art direction and visual identity for a vinyl release and merchandise range, connecting packaging, typography and apparel graphics through to print production.
2026
Client Work - Lord Apex x V DON for Vinyl Design
Creative direction and vinyl packaging for Supply & Demand, from an apothecary-inspired visual concept and bespoke typography to production-ready artwork.
2022
Press
MKH Digital Publication - AYMSK Interview & Write Up, 2025
Ozzcash - Daily Duppy
Cover Artwork & Logo Design, 2026 - Premiered via GRM Daily
Lil Macks - Oslo
Cover Artwork, 2022 - UK Top 75 Single (Peak No. 66)
RetcH & V Don ft. Dave East - Devil on My Back
Cover Artwork, 2021 - Premiered via Complex, Payday Records