CLIENT WORK - JAMILAH BARRY — Ayman Darbouche

Information

Ayman is a designer, product developer and founder of AYMSK, an independent menswear label established in 2023. His practice spans product development, garment construction, creative direction and brand strategy, overseeing projects from initial concept through to production and launch.

He is the founder and creative director of AYMSK, an independent menswear label established in 2023 and developed entirely from concept to finished product; garment construction, technical specification, brand identity and campaign direction handled in-house.

His practice extends across jersey, cut-and-sew and outerwear, with a focus on disrupted, off-balance construction; garments built to carry visible evidence of their making. This thinking extends beyond the body into spatial and furniture design, including a hand-constructed sofa and lounge chair built as a study of garment architecture, applying upholstery and sewing techniques to challenge the line between clothing and object.

As a visual creative, he has contributed to music projects with millions of global streams, UK chart placements, and coverage from GRM Daily and Complex, delivering artwork and campaign assets for independent artists and major labels including Warner Music Group, Ultra Records and Payday Records.

He is available for consulting, design and development projects.

Education

Self-Taught
Fashion Design & Product Development
2019-Present

BA Forensic Accounting
Second Class Honours, 1st Division
2017-2020

Experience

Founder, Product Developer & Creative Director
AYMSK, Independent Menswear Label
2023-Present

Tailoring & Garment Construction
Bells Tailors
2026

Art Director & Designer
MAK Studios
2022-Present

Visual Designer & Music Creative
Independent / Freelance
2020-Present

Referrals

Available upon request.

Skills

Product Development
Production Planning & Scheduling
Technical Specifications (Tech Packs)
Garment Construction & Sample Development
Quality Control
CAD & Technical Illustration
Creative Direction
Branding & Packaging
Print & Embroidery Production
Studio Photography, Lighting & Post
Adobe Illustrator, Photoshop, InDesign, Lightroom

Releases

(upcoming) Study 07 - Aymsmetric Split Puffer Jacket
Cut-and-Sew, Pattern Development, Bespoke Silhouette, Trims & Finishings
2026

(upcoming) Study 06 - Aymsmetric Technical Windbreaker
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026

Study 05 - Aymsmetric Shorts
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026

Study 04 - Sample Sofa
Construction, Cut-and-Sew, Seam Taping, Embroidery
2026

Study 03 - Graphic Tees
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026

Study 02 - Lounge Chair in Weathered Slate
Cut-and-Sew, Embroidery and Construction
2026

Study 01 - ‘Off-form’ Ash Blue Tracksuit
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2025

Study 00 - Mixed Media Coffee Table
Construction, Woodworking, Polishing, Sanding and Bonding
2025

Press

Ozzcash - Daily Duppy
Cover Artwork & Logo Design, 2026 - Premiered via GRM Daily

Lil Macks - Oslo
Cover Artwork, 2022 - UK Top 75 Single (Peak No. 66)

RetcH & V Don ft. Dave East - Devil on My Back
Cover Artwork, 2021 - Premiered via Complex, Payday Records

Ayman Karim Darbouche

Email, Instagram, LinkedIn

CLIENT WORK - JAMILAH BARRY for VINYL DESIGN & MERCH
16 December 2025

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Vinyl packaging and identity, designed end to end. Logo, layout, typesetting and credit architecture.

The logo is handwritten, drawn to read as if by her own hand, the same hand which writes her lyrics. Her writing is intimate and close, and the mark is set to carry that directly rather than dress it up.

The sleeve is built on a single portrait, pushed deep into grain and shadow so the face reads out of the black rather than over it.

The back carries the full track and credit system against the same field: the wordmark held at top and foot, tracklist and production credits split into two columns and centred so the space between them does the structural work. Developed the full type layout and grid, mapping performance and writing credits down the left and production credits down the right so each track reads across as one line. Set the lower credit block as a single continuous run, and resolved the motif from front to reverse so cover and back read as one object.

Held the hierarchy without rules or boxes, the alignment alone carrying the order, which on a sleeve this dark is the difference between credits that disappear and credits that hold.

Extended the identity into merch across two pieces, oversaw and fulfilled production end-to-end. A black tee carries the twelve-dot grid on the front and the full tracklist across the back, the song titles scattered off-grid in her own hand. A white tour tee is built on a slogan front, "I WENT TO A Jamilah Barry CONCERT WBU?", with the Debut Full Circle Tour dates run across the back, set typography against handwritten venue and city marks so the system holds the same warm-against-cold tension as the sleeve. Managed the print production and delivered the finished garments.

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