Ayman Darbouche

Information

Ayman is a designer, product developer and founder of AYMSK, an independent menswear label established in 2023. His practice spans product development, garment construction, creative direction and brand strategy, overseeing projects from initial concept through to production and launch.

He is the founder and creative director of AYMSK, an independent menswear label established in 2023 and developed entirely from concept to finished product; garment construction, technical specification, brand identity and campaign direction handled in-house.

His practice extends across jersey, cut-and-sew and outerwear, with a focus on disrupted, off-balance construction; garments built to carry visible evidence of their making. This thinking extends beyond the body into spatial and furniture design, including a hand-constructed sofa and lounge chair built as a study of garment architecture, applying upholstery and sewing techniques to challenge the line between clothing and object.

As a visual creative, he has contributed to music projects with millions of global streams, UK chart placements, and coverage from GRM Daily and Complex, delivering artwork and campaign assets for independent artists and major labels including Warner Music Group, Ultra Records and Payday Records.

He is available for consulting, design and development projects.

Education

Self-Taught
Fashion Design & Product Development
2019-Present

BA Forensic Accounting
Second Class Honours, 1st Division
2017-2020

Experience

Founder, Product Developer & Creative Director
AYMSK, Independent Menswear Label
2023-Present

Tailoring & Garment Construction
Bells Tailors
2026

Art Director & Designer
MAK Studios
2022-Present

Visual Designer & Music Creative
Independent / Freelance
2020-Present

Referrals

Available upon request.

Skills

Product Development
Production Planning & Scheduling
Technical Specifications (Tech Packs)
Garment Construction & Sample Development
Quality Control
CAD & Technical Illustration
Creative Direction
Branding & Packaging
Print & Embroidery Production
Studio Photography, Lighting & Post
Adobe Illustrator, Photoshop, InDesign, Lightroom

Releases

(upcoming) Study 07 - Aymsmetric Split Puffer Jacket
Cut-and-Sew, Pattern Development, Bespoke Silhouette, Trims & Finishings
2026

(upcoming) Study 06 - Aymsmetric Technical Windbreaker
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026

Study 05 - Aymsmetric Shorts
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026

Study 04 - Sample Sofa
Construction, Cut-and-Sew, Seam Taping, Embroidery
2026

Study 03 - Graphic Tees
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2026

Study 02 - Lounge Chair in Weathered Slate
Cut-and-Sew, Embroidery and Construction
2026

Study 01 - ‘Off-form’ Ash Blue Tracksuit
Cut-and-Sew, Bespoke Silhouette, Trims & Finishings
2025

Study 00 - Mixed Media Coffee Table
Construction, Woodworking, Polishing, Sanding and Bonding
2025

Press

Ozzcash - Daily Duppy
Cover Artwork & Logo Design, 2026 - Premiered via GRM Daily

Lil Macks - Oslo
Cover Artwork, 2022 - UK Top 75 Single (Peak No. 66)

RetcH & V Don ft. Dave East - Devil on My Back
Cover Artwork, 2021 - Premiered via Complex, Payday Records

Ayman Karim Darbouche

Email, Instagram, LinkedIn

(upcoming) Study 07 - AYMSMETRIC SPLIT PUFFER JACKET
6th September 2026

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www.aymsk.co.uk
Photographed & Edited by: Ayman Karim Darbouche
Designed by: Ayman Darbouche
All rights reserved.

Asymmetric down-filled puffer developed end to end. Pattern, construction and finishing. The body is built on a split panel system, drafted so the seams break off-balance rather than mirroring left to right, with each join traced in contrast blue piping to make the construction read as the garment's surface graphic.

Developed the full panel layout and seam geometry from scratch, setting the diagonal pocket placement and seam runs to follow the asymmetry rather than fight it. Specified the two-way zip, drawcord hem and hood, and insulated fill, and resolved the piping application so the contrast lines hold clean across every curved seam - the hardest part of the build, given the volume of the panels.

Part of an ongoing outerwear study in legible construction: the method of making kept visible on the outside of the garment rather than concealed within.

Study 00 - MIXED MEDIA COFFEE TABLE
7th July 2025

www.aymsk.co.uk
Photographed & Edited by: Ayman Karim Darbouche
Cut, Sanded & Assembled by: Ayman Darbouche
All rights reserved.

Mixed Media, Wood & Glass. A coffee table pairing raw timber with frameless glass, two opposed materials set against each other with nothing between them but the join.

The legs are sections of timber taken from the garden, bark and grain left untouched, standing as found. The top is glass sourced raw and finished by hand, cut to shape, the edges sanded and polished down to a clean frameless plane. Then carried on the cut faces of the logs alone, with no brackets, joinery or visible fixings. The weight and irregularity of the wood sits beneath the precision of the worked glass, so the surface appears to rest, unsupported, on standing timber.

Sourced and finished the glass end to end and took the timber straight from the ground, setting raw found material against clean hand-worked construction. A study in treating an object with the logic of a garment.

The method of making left visible rather than concealed.

CLIENT WORK - JAMILAH BARRY for VINYL DESIGN & MERCH
16 December 2025

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Creative Direction by: Ayman Karim Darbouche
Graphic Design by: Ayman Darbouche
All rights reserved.

Vinyl packaging and identity, designed end to end. Logo, layout, typesetting and credit architecture.

The logo is handwritten, drawn to read as if by her own hand, the same hand which writes her lyrics. Her writing is intimate and close, and the mark is set to carry that directly rather than dress it up.

The sleeve is built on a single portrait, pushed deep into grain and shadow so the face reads out of the black rather than over it.

The back carries the full track and credit system against the same field: the wordmark held at top and foot, tracklist and production credits split into two columns and centred so the space between them does the structural work. Developed the full type layout and grid, mapping performance and writing credits down the left and production credits down the right so each track reads across as one line. Set the lower credit block as a single continuous run, and resolved the motif from front to reverse so cover and back read as one object.

Held the hierarchy without rules or boxes, the alignment alone carrying the order, which on a sleeve this dark is the difference between credits that disappear and credits that hold.

Extended the identity into merch across two pieces, oversaw and fulfilled production end-to-end. A black tee carries the twelve-dot grid on the front and the full tracklist across the back, the song titles scattered off-grid in her own hand. A white tour tee is built on a slogan front, "I WENT TO A Jamilah Barry CONCERT WBU?", with the Debut Full Circle Tour dates run across the back, set typography against handwritten venue and city marks so the system holds the same warm-against-cold tension as the sleeve. Managed the print production and delivered the finished garments.

Study 02 - LOUNGE CHAIR in WEATHERED SLATE
10th February 2026

www.aymsk.co.uk
Photographed & Edited by: Ayman Karim Darbouche
Cut, Sewn & Designed by: Ayman Darbouche
All rights reserved.

Lounge chair reupholstered as a study in garment architecture, a mass-produced IKEA frame refitted with cushions built using the logic and techniques of clothing rather than furniture. Construction, cut-and-sew, embroidery and finishing.

The original upholstery was stripped and replaced with soft, sewn panels constructed like a garment, quilted and seamed by hand, then refitted to the existing steel frame so the new textile and the industrial structure read as two opposed materials. A working patch pocket is set into the backrest and the AYMSK mark is embroidered across the cushions in contrast blue, detailing the chair exactly as a garment would be. It even carries a woven hang-tag, the same as a piece of clothing.

The embroidery is placed as method rather than decoration: the mark runs across seams and repeats where it shouldn't, doubling up and sitting off-register on purpose, error treated as evidence of the hand that made it, the same principle that drives the clothing. Built the replacement cushions end to end, panelling, sewing, quilting and embroidery. Taking a generic, anonymous production object and rebuilding its soft components by hand.

Part of an ongoing practice extending garment construction beyond the body into furniture and space.

CLIENT WORK - LORD APEX X V DON for VINYL DESIGN
15 March 2022

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Vinyl packaging and identity, designed end to end. Creative direction, layout, typesetting and print file preparation.

The concept builds the record as a period apothecary, "Supply & Demand" set as a vintage chemist's shopfront, the project's themes of scarcity and trade carried through a 1920s drugstore rather than stated outright. The front is staged as the shop exterior, hand-lettered signage stacking the artists' names into the storefront fascia; the reverse moves inside to the dispensary, each track set as a labelled apothecary bottle lined across the shelves so the tracklist reads as a row of remedies.

Directed the full visual world and built the layout to hold it. Set the hand-lettered display type and the bottle-label system, naming and placing each track as its own labelled jar, and laid the feature credits and full production credit block so the hierarchy holds against the dense monochrome field without rules or boxes. Resolved the front and reverse to read as one continuous object, exterior to interior, signage to shelf.

Prepared the final artwork for vinyl production, full bleed, dimensions and spine set to pressing spec, files supplied print-ready end to end.

Released via Tuff Kong Records and sold out.

(upcoming) Study 06 - AYMSMETRIC TECHNICAL WINDBREAKER JACKET
22 September 2026

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3.1

Asymmetric technical windbreaker developed end to end. Pattern, construction and finishing. The shell is built on a split colourblock system, black against stone, drafted so the panel break runs off-balance across the body rather than splitting it evenly. Blue taped seams arc across the chest and crown, used as both a sealing detail and the garment's surface graphic.

Developed the full panel layout and seam geometry, mapping the colourblock split and the taped lines so they read as one continuous run across hood, body and sleeve. Specified the waterproof taped zips throughout, front double zip, chest and hand pockets, the drawcord hood and hem, and the bonded seam finish. Resolved the taping so the contrast lines hold clean where panels meet and curve, which on a shell this technical is the difference between a sample and a production-ready garment.

Part of an ongoing outerwear study in legible construction: the method of making kept visible on the outside of the garment rather than concealed within.

CLIENT WORK - CARHARRT X LORD APEX for MERCH DESIGN
30 July 2022

Carhartt WIP × Lord Apex merch capsule. Creative direction and design across the full range. Logo, graphics, garment placement and production-ready artwork.

The capsule works the Carhartt identity rather than sitting beside it. The brief carried a fixed brand requirement: the Carhartt logo had to remain prominent on every piece. The capsule answers that by working the Carhartt identity rather than sitting beside it , using the mark as the composition instead of treating it as a constraint to design around. The hooded sweat carries a letterbox crop of the artist's eyes printed across the chest, the Carhartt square logo held in its usual corner so the print reads as a takeover of the existing garment rather than a patch added to it. The tee turns the Carhartt "C" into the composition itself. The mark blown up to fill the body in workwear gold, the Lord Apex hand-tag set inside the negative space of the curl. The beanie keeps it quiet: the hand-drawn artist tag embroidered alongside the original woven label, one signature meeting another.

Directed the visual approach and designed each piece, setting the hand-lettered Lord Apex mark as the through-line across the range. Built the graphics as a combination of screen print and embroidered logos, the embroidery sitting over the print to bring physical texture and raise the mark off the surface rather than leaving it flat. Resolved every placement so it locked to Carhartt's existing logo geometry, and prepared both the print and embroidery files to production spec across the run.

Released as a limited capsule. Sold out.

Study 05 - AYMSMETRIC SHORTS
22 February 2026

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Asymmetric cut-and-sew shorts developed end to end, pattern, construction and finishing. Built on a two-tone French terry foundation with an off-balance front panel: a curved seam crosses the leg so the two faces meet on a diagonal rather than a straight side seam, the join run in exposed contrast overlock to keep the construction visible.

Developed the full pattern and panel split, drafting the curved front seam and grading it across the size run. Specified the elastic drawcord waist, the two-tone terry, the exposed overlock finish and the AYMSK typography repeated logo placement. The asymmetric panel is the whole build , getting a clean curved seam to sit flat through a heavyweight terry, graded across sizes, is the technical core of the piece.

Produced as a limited run of 30. Part of an ongoing study in legible construction, the method of making kept visible on the outside of the garment rather than concealed within.

Sold out on pre-order.

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